Braedon B. Morrow
I. Introduction
Since its inception in 1906, the National Collegiate Athletic Association (NCAA) has prohibited student-athletes from promoting or endorsing a commercial product or service, even if they are not paid to do so.[1] Put simply, this means that student-athletes may not profit off of their name, image, and likeness (NIL) if they wish to maintain their NCAA eligibility.[2] For decades the system made sense; however, the current modernization of college athletics has given rise to the need for change. In its 2018–2019 fiscal year, the NCAA earned $1.12 billion in revenue, most of which was generated from its Division I Men’s Basketball Tournament.[3] In 2018, all Division I Football Bowl Subdivision schools earned revenues totaling $8.78 billion.[4] College athletics is no longer all about amateurism. Plainly put, it is now a multi-billion-dollar business that allows everyone to make money but the student-athletes themselves. Make no mistake, student-athletes receive several valuable benefits such as a full scholarship, room, board, healthcare, and a stage to showcase their talents to professional scouts, but a blanket restriction on the ability of student-athletes to make money from third parties is outdated and archaic. The issue ultimately boils down to fairness: all non-athlete college students can profit from their name, image, and likeness, but the students who are actually in the public eye, the student-athletes, cannot do so without losing their eligibility to compete.[5]